モダンリビング

最近見たテレビコマーシャルで､車のコマーシャルがありました。
とても素敵な高級車なのですが「モダンリビングというコンセプト」というようなフレーズだったと思います。要は、リビングの考え方を車に... という意味合いに取りましたが、そこに映像として移っているのは、海外のインテリア。とても素敵なコマーシャルなので、私は好きなのですが、これをきっかけにちょっと違うことを考えました。本当にそうだったらいいけど... 。現実は逆じゃないかなあ。現実は家の中よりも、
車の方を優先させている人達の方が多いような感じがする。

Modern Living

Recently I was watching a TV commercial about a car. It was a wonderful luxury car and the copy phrase of the TV commercial was a " A concept of modern living ". I took the meaning of that copy was to bring the idea of your living room into that particular car, however the Japanese TV commercials how ed the interior of a nonJapanese living room as the picture image. It was very slick and I liked the commercial but I felt some sense of incongruity. If you really could bring the idea of your living room into the car, it would be nice ... but I wonder if the reality is actually the reverse.

想像力を働かせる

それが証拠に、車は5年位で買い替えたりする方もいらっしゃるし、200万とか500万とか平気で車に投資されますよね。ところが、インテリアとなると、ずっと10年、いや、それ以上使うことになるのに、しかも毎日そのものに囲まれているのに、なかなか思い切れないでいる方って多いような気がする。もちろん、ごく一部の方にはいらっしゃるけれど、どうしてかなぁと考えてみました。やっぱり、家をあれこれするって、難易度が高いのかもしれない... 。完成品が見えないですものね。一生懸命人の説明を聞いて、頭の中で立体的に組み立てて、想像力を働かせて決断していくものですものね。

Imagination

I feel that many people think their cars are more important than the interior of their house. The proof is that Japanese people change their cars about every 5 years without any hesitation even if it costs between 2 and 5 million yen. However , even though people are using their own house interior during all their waking hours over a period of ten years or more and they are surrounded by that environment everyday, many people do not change their interiors half so easily. of course some of people do make changes and I have tried to think about why that is ? One reason , I guess, is that many people may feel that renovating their house is very difficult , and that maybe , because it is not possible to see the completed work before it is done. As a designer , it is necessary to listen to clients explanations very carefully and then assemble, in the clients head, a three dimensional image so that they can make decisions on what to do to by using their imagination.